Pikture That Fotografy becomes Kati Photography: Rebrand of a photography business in Manchester

September 26, 2014  •  Leave a Comment

Hi and hello from Kati Photography! I am so excited to tell you all about my new name, my new brand. I smile because I can see many of you feeling relieved that I have departed from Pikture That Fotografy. Yes, it was hard to spell and not the easiest to remember. Now it will be much easier (or so I hope). I am Kati and my photography business is Kati Photography. Clear and to the point.

I am aware that changing your business name is not something that should be done lightly. There is far too much involved and it could confuse your customers. However, after careful deliberation and quite some time considering the impact it would have for my business as well as for my clients, I decided that I need to go ahead with rebranding to take my business in the direction I would like to go.

I did not like the name Pikture That anymore… It’s not my brand, it’s not me. It sounds like a large company with several employees rather than an independent business that offers a personal service, tailored to my clients. I need my brand to represent me, the artist who creates your wonderful memories, my personal approach and my bespoke service; and possibly to reveal something of my personality too. Well, my most obvious characteristic, which anyone will notice soon after they have met me is that I love flowers and the colour yellow. But you may have guessed that already from the design of my logo :-)

Complete logoComplete logo

Anyway, as I mentioned before, the spelling of Pikture That was just too difficult. This in turn made it hard to search for on the internet. Moreover, having to spell or write out the email address was simply tedious. I know that now. I guess we all start somewhere and we all make mistakes when embarking on something new. I have to admit I made many. Up to this point, I had spent all of my working life caring for the critically ill or reading Ancient History at university. So running a photography business was a steep learning curve for me. The time a self-employed photographer actually spends  photographing covers only 20% of his/her time. The rest of the time is filled with answering enquiries, bookkeeping and accounts, marketing to make yourself known, editing and designing, learning and much more.  I am proud to say that I have grown my little enterprise into a thriving business. And my happy customers are testimony to it :-)

But why Kati Photography, you might ask. A large proportion of photography businesses run under their personal name. Which faced me with a new problem: my surname. Having Fichtelmann in my business name wouldn’t have made things less confusing. If I was still living in my country of origin, this could have been an advantage as Fichtelmann is a rare and actually quite funny name in German; easy to remember. But in English? Well, I guess I have to so no more :-) So, I decided to go for Kati only instead. I am hopeful it will make things much more straight forward for my clients.

There are still many things that need to be done as there is so much involved in rebranding: from changing your domain name, emails, to creating new brochures and price list and so much more. But I am slowly getting there.

I hope my customers will all like my new identity and I look forward to working with each and every one of you in the future!

Lots of love,


Kati Photography


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