In April, I went to a fabulous 4 days business training course with Aspire Photography Training in Burton-in-Kendal. An award winning training school, Aspire is world-renowned for its range of seminars and training courses that equip you with a wealth of knowledge, inspiration and practical know-how, taking your photography to new heights. Oh and what a great time I had!!! It is so inspiring to train with successful and amazingly skilled photographers and business people alike. Not only did I learn loads and loads about the running of a business, I have also made some great new friends!
I believe it is immensely important for any photographer to constantly work on their skills and aim to achieve the best for their clients. Being a perfectionist, I want to give my customers an outstanding photography experience; they should feel comfortable with me, feel a little special and remember my services fondly. Thus, I am working hard to improve my skills all the time. This time, the course I attended was mainly about the successful running of a business, which, of course, also includes excellent customer service. Unfortunately, making your passion into a business sounds easier than reality proves to be. Trying to make a living as a photographer is harder than some may think. There is so much work behind the scenes, such as editing of images, sourcing the best products for clients, keeping track of the accounts, sourcing props to customise the photography sessions and so much more, which also needs to be accounted for. And there is the artistic side: we photographers, like any other artist, are emotionally attached to our creations. It is not just a job we do, it's often a hobby turned into a business. Creating beautiful photographs but being able to pay mortgage and bills at the same time can be quite a challenge.
Thus, my training at Aspire was long overdue and I enjoyed every single minute of it. We talked about marketing, networking, selling and many more topics all so important to make it all work. If you are a photographer, or aspire to be one, I would recommend them warmly. A truly rewarding investment!
One of the four days I have spent at Aspire was dedicated to photographing a beautiful family, a stunning teenager aspiring to be a model as well as a gorgeous couple. Everyone was truly talented and such a pleasure to photograph. But see for yourself below.
And some behind the scenes images too.
Oh, and can you believe it, I will go back to beautiful Cumbria in November as I have recently won another course with Aspire! How lucky am I!!! I can't wait!!!
Love Kati x